This is a luxury store for men's underwear. Instead of only our brand, we carry the best brands of underwear all at one store. For example, we feature:

-50 Cent's newest $150 italian underwear.

-an anti-boner technology underwear which is great for school or the workplace.

-various designs only available in this collection.

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Every man is used to the same boxers, briefs, or whitey tighteys that all look and feel the same. That's where we come in.

Not only will there be luxury brands, there will be underwear with:

-Custom fits

-Higher quality feeling comfort

-Various technologies

-Various styles

-Multi-use

-Higher priced underwear

-Celebrity brands

-Intricate designs not shown