Icy Lean

OUR STORY

How we started

 

Who I Am:

I am the only founder. I have been working out for 14 years as well as have worked at GNC and a personal trainer. I know how well these fitness foods sell. After picking up a carton of Whey Hey from a specialty grocery store, I was thinking to myself "Wow, I will easily have loyal customers if I just make this into an ice cream shop like Pinkberry!"

 

Why I'm Doing This:

I am doing this for the kids who want to eat extra ice cream for dessert every night, for the athletes who want to recover those sore muscles after a meet, for the bodybuilders/fitness models who want a not-so-cheat meal, and for the 2/3 of America that is obese who don't want to go cold turkey on tasty foods for weight loss purposes.
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My Greatest Fitness Accomplishment:
I became the strongest man with the best physique at my university. #1 out of 5000 men, including all of the athletes. I was bench pressing 500 pounds, at a bodyweight of 218 during my peak. I was able to keep up my title as king of the hill in fitness for the entire 4 years I was there. Everyone was jelly.